Books on the landscape
From the owner’s blog
One of the reasons we need to fight for our bricks and mortars stores as part of the bookselling space is to insure that books remain visible. Bookstores are the very best advertisement for books. Seeing others shopping in bookstores, carrying bags from those stores, driving by the stores, meeting friends at the stores, mentioning the book store in conversation, all these are indicators that raise the value of the book and of reading.
If we don’t see bookstores we absorb that they have little value and that reading has little value.
Most industries get this- it’s just true. This is why it makes sense to put your brand into locations with enormous traffic even when the direct returns from some of these locations doesn’t allow for profitability. Seeing makes it real. People covet what they see every day.
If we continue to drive book sales to the internet and…
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