Books on the landscape

May 4, 2014 at 10:04 am Leave a comment

From the owner’s blog

chris doeblin

One of the reasons we need to fight for our bricks and mortars stores as part of the bookselling space is to insure that books remain visible. Bookstores are the very best advertisement for books. Seeing others shopping in bookstores, carrying bags from those stores, driving by the stores, meeting friends at the stores, mentioning the book store in conversation, all these are indicators that raise the value of the book and of reading.
If we don’t see bookstores we absorb that they have little value and that reading has little value.
Most industries get this- it’s just true. This is why it makes sense to put your brand into locations with enormous traffic even when the direct returns from some of these locations doesn’t allow for profitability. Seeing makes it real. People covet what they see every day.
If we continue to drive book sales to the internet and…

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Book Culture is an independent community bookstore with two locations in the Morningside Heights neighborhood of New York City on 112th street and 114th street and Broadway. Visit us online at

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