The Long View

May 1, 2014 at 11:39 am Leave a comment

chris doeblin

The retail book selling space needs to be robust and diverse.

In order for that to happen we have to work hard to protect our value proposition, the price printed on a new book. We have to stop using discounters which amounts to remaindering our most valuable products months before they are even available. How healthy can the retail space be when months before our best new titles arrive they can be purchased at a 42% discount? 

The short view for the publishers is that we don’t want confrontation, we need to reach the readers and the revenue of our discounters, especially Amazon, and that our authors and agents would never allow the risk involved in taking back control of pricing. We fear that Amazon would take our books off the site or remove the buy button and the sales will disappear, authors will flee and agents won’t do business…

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