Small Business Saturday Success ft. Will Schwalbe

December 4, 2013 at 4:06 pm 3 comments

Small Business Saturday was once again a success at both Book Culture locations. This year was special; we were lucky enough to have Will Schwalbe, author of The End of Your Life Book Club, join us on the floor. He was great helping suggest books to customers and added a great dynamic to the sales floor. We are so happy that Will accepted our invitation to join us on Small Business Saturday and we hope to see him in the store soon, maybe not as a clerk this time. The staff would like to thank Will Schwalbe for his time and dedication to small businesses and bookstores in New York City. Image


As usual, we hosted a bagel breakfast Saturday to thank our customers for coming in and supporting their local and independent booksellers. Shopping independently is important for keeping communities thriving. Without our neighborhood supporters and customers, city, nation and worldwide, this store would be completely different. We love hearing from our customers and friends about what we could be doing to improve our community and our stores. In Morningside Heights we are lucky to have the Columbia students and faculty; they add so much character to our stores and make bookselling worthwhile. Small Business Saturday is a way that we can get back in touch with what is important about running a small business. It is all about the customers and the employees learning and laughing together. Image



Entry filed under: Beyond 112th St., Book Culture on Broadway, Book Talk, Events, Featured Products, Neighborhood News, Sales, Shop Local, Store News. Tags: , , , , , , , .

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3 Comments Add your own

  • 1. Enviro Equipment, Inc.  |  December 5, 2013 at 3:55 pm

    Get you mentioned that this year’s Small Business Saturday was a success for the Book Culture stores. I’m curious, how did you define success? More sales, more foot traffic, what?

    I ask this because we’ve resisted getting involved in SBS promotions since 2010 (when it first came out) and we would like to know more about the results other businesses experience with SBS.

    • 2. bookcultureblog  |  December 8, 2013 at 2:44 pm

      This year was a success because of the organizations that we associated with were running really interesting events, for instance the Indie First, with Sherman Alexie, did a nationwide event where authors went and worked at independent bookstores for the day. Will Schwalbe was a lot of fun to have around and was helpful with recommending books. SBS also puts your store on a map that is accessible to anyone on the internet, so it gets the store’s name out to more people across the country. I can’t personally speak for the store’s profit for the day, but the store had a lot of people in and out and our internet presence was definitely bumped.

  • 3. spencer haws  |  January 24, 2014 at 6:10 pm

    I like hearing from you!


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Book Culture is an independent community bookstore with two locations in the Morningside Heights neighborhood of New York City on 112th street and 114th street and Broadway. Visit us online at

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